Why I Went To Amsterdam To Make Some “Special Friends”

Ok, it’s not what you think!

I’ve just returned from my trip to Amsterdam to attend the Atlas Global Logistics Network Conference. Each year this conference brings people together from all around the world. We spend 3 full days together, networking, learning and having fun.

But before you think I’ve been off on a jolly, let me explain.

Business is all about relationships. Relationships with your clients. Relationships with your suppliers. And in our case, relationships with our partners. Even though the internet has made the world smaller, you can’t beat some good old-fashioned face to face time.

A large percentage of our business now comes from overseas partners and agents. If we want to maintain the high standard of service, we offer our clients, it is essential that we keep our relationship with our partners strong. We meet with them, get to know them better and discuss business and global economics.

It’s this relationship focused approach that makes Millennium the success that it is and conferences like these give me the perfect opportunity to keep those connections strong.

I was quite excited about this year’s conference. It was the first time they’ve held it in Europe and The Netherlands seemed like the ideal place.

I hopped on a short flight to Schiphol airport in Amsterdam then caught a transfer to a lovely seaside resort called Noordwijk. If you’ve followed me for any amount of time then you’ll know that I love to travel and see new places, so it was refreshing to see somewhere closer to home. It was a charming place with a beach, a promenade and even a fish and chip shop!

There were so many highlights of the conference (including a rather tasty trip to the Heineken Factory) that I won’t bore you with all the details, but it was so great to meet our old and new overseas partners and friends and create some more relationships with people from Argentina to Australia.

From a business point of view, my eyes have been opened to the possibilities in parts of the world such as Latin America and Africa and I hope in time we can increase our business in these parts of the world.

I learned some exciting things about the technology heading our way in this industry very soon and how it will change the world of freight and realised that Millennium cargo may be a Digital Freight Forwarder in the next 5-10 years perhaps!

Overall it was a fabulous convention and I’d like to thank the organisers for making it so easy and fun to keep our worldwide connections strong. I have already booked up to visit Doha, Qatar in Feb 2019 and Macau, China in May 2019…In an industry with such distance between us, these events are essential, and I can’t wait for the next one.