Who’s Steering The Ship?

Ever watched one of those “car-crash” type videos?

You know the ones where you can see something is going to go terribly, terribly wrong… but you can’t do anything to stop it?

Earlier this week I came across a video of a container ship crashing into a crane at Busan New Port terminal.

It was painful to watch. It all happened so slowly but by the time the captain realised what was going to happen, it was too late.

The ship’s course had already been set – no matter what she did to adjust she just couldn’t alter course fast enough.

You can’t help but watch as the ship slowly inches closer and closer to the cranes. You want to shout out and make them change course but there’s nothing you can do. You just have to watch as the ship contacts with one crane, then another until finally taking out crane 85 and sending it crashing down and plummeting into the water.

Thankfully, no one was killed and only one crane operator slightly injured.

But it got me thinking.

That’s exactly what’s happening in businesses all over the UK right now.

They’re off course and heading for big problems. The business owner has taken their eye off the ball and no one is steering the ship.

It’s understandable.

Many business owners have had a rough ride recently. They’ve lost clients, made redundancies and even had to close the doors for now.

If you’re one of them, I can understand that you need a little time to lick your wounds. But don’t take too long.

Whether you like it or not your ship is still sailing and it needs a captain to steer it in the right direction.

Take your eye off the ball for too long and by the time you realise you’re on the wrong track, it’ll be too late to alter your course enough to avoid disaster.

PS If you want to see the video of the container ship crash you can see it here…