Patience is a virtue

Sometimes new business comes from the most surprising places.

Last month we got asked to quote for a job for a company based locally in my hometown of Birmingham.

Now, if you’re from Birmingham and are a proud Brummy like me you’ll have heard of them. But for those of you that haven’t, it’s a large wholesale shop, a bit like Makro, Costco or Target?

I’ve always wanted to work with them, so when I overheard who was on the phone I took a real interest.

As any good business owner knows, it’s important to find out where your customers are coming from, so we always ask the question “How did you hear about us?”

Usually it’s a recommendation from someone, Google or a networking event. But this time they his answer surprised us.

“Well” he said “I’ve been staring at your phone number for years. It’s on my mouse mat”

I had to ask him to repeat himself. I hadn’t given out mousemats in nearly a decade!

Sure enough, he had one and that’s where he’d found our number.

I racked my brains and worked out that I gave that mouse mat to a previous manager back in 2006, so 13 years ago!

It’s been sitting on that desk ever since. The staff there have come and gone, but my mouse mat stood the test of time.

So I went in for a meeting and we’re hopefully doing some business together very soon. But seeing that mouse mat there was a great reminder for me.

An old mentor of mine used to say “Paper hangs around” and he’s right.

In this digital world where everything is super fast and in the cloud, it can be easy to forget that “real” stuff works too.

Perhaps in ways that digital never will.

So are you doing enough “real world” marketing in your business?