Whatever industry you’re in, the chances are that you’ve had to change your ways, navigate new challenges and push through some crazy-hard obstacles.
But that’s just part of being in business.
In freight, we’re no stranger to unexpected challenges.
From typhoons and hurricanes to freak lightning that makes craters in the runway. Every year brings us some unexpected obstacles to find our way around.
Now, 2020 and 2021 have been a whole new level of hard.
The freight industry was one of the first to be affected by the Coronavirus pandemic, taking a hit as it first developed through China.
And since then, the blows have just kept on coming…
First, there were the factory shutdowns in China that reduced the cargo available for shipping. Then there were ships quarantined all over the world, ports closed and the backlog to get through as everything started to reopen.
Yo-yo lockdowns have caused havoc – and if that wasn’t enough, add in the challenge of a ship blocking the Suez Canal!
If you’re in freight and you feel like you’re losing your mind – you certainly wouldn’t be alone! This year has been unforgiving.
But I’m not here to whinge and moan, spreading the “woe is me” attitude. That’s not my style.
I want to look for the silver lining.
When challenges hit a whole industry, your only chance of success is flexibility.
You’ve got to be willing and able to look at what you’re doing and adapt in order to navigate the challenges.
And this is great news for the small fish in the big ocean.
Millennium has been around for over 25 years. We’ve grown significantly but we’re still a small fish when it comes to freight forwarders.
But that gives us a huge advantage. We don’t have to move mountains to do things a little differently. We don’t need shareholder approval or to bring in consultants just to change our ways.
We can adapt our plans, systems, processes and goals quickly and easily. Far faster than the big boys could ever manage.
That’s what gives us the advantage in hard times. And that’s what makes us able to serve our customers better.
So next time you’re facing a challenge in your business, find a way to adapt and use your flexibility to your advantage.