As Black Friday fast approaches, there’s no end of crazy stories flooding the internet.

From people camping out for days in the cold, to full-grown men punching kids in the face over an X-Box, it seems that Black Friday is the one day of the year where people throw good sense and morals out the window, and will literally push, shove and fight to get a great deal.

My personal favourites include the lady who was smuggling frozen lobster out of the store in her underpants and the three grannies who had a fistfight over a Furbie.

But another less comical story caught my eye this year. A story from a Target employee.

This employee worked security at Target for 5 years. One year they were there early doing crowd control so they were talking to people in line and try to keep them entertained.

The first couple in line had been there for about 13 or 14 hours.

That’s pretty nuts as it is, but wait until you hear what they bought.

Target had some amazing deals on all sorts of electronics, toys, etc.

So what had they given up a day of their life for? What had been so compelling that they’d get up early and stand in line in the freezing cold?

Towels.

When this couple got in line to pay, they had a shopping cart full of towels that were on sale for $2. That’s it! Just towels.

They’d waited in line for 14 hours, just to buy some towels at a few dollars off.

Why would they do it?

I can only think that Black Friday fever had gripped them and sent them loopy.

But there’s a good lesson to learn here from both sides.

As Black Friday creeps up, are you getting sucked into the hype and buying things you don’t really want or need?

And as a business owner, are you making the most of this crazy spendathon that your customers are taking part in? Do you have a Black Friday offer and are you doing enough to make sure your customers know about it?

That’s all for now… I’m off to buy myself a third TV that I don’t need… Only kidding!