I was driving around in my car before Christmas, listening to a new station for me which was Radio 2. I was listening to an interview with Adam Clayton, the bass guitarist for super group U2.
They were talking about how back in the 80/90s listeners and music fans used to buy an album or LP and not just a single song. They’d listen to the whole thing, giving the artist an opportunity to tell their whole story through a series of songs.
These days, since the introduction of Spotify, You Tube and I tunes that’s changed. People no longer buy albums, they just listen to the tracks they like. They’re missing part of the story.
This got me thinking.
How much do our customers really know about us? Are we telling them our whole story? Or are they missing part of the plot line?
If you’re in business, then you’ve probably got a range of services to offer your clients. But if you don’t tell them about them, how will they ever know?
Is just having it listed on your services page of your website enough? I’d say not.
You need to be in contact with your customers regularly, sharing your advice and telling them your story. You are the one responsible to making sure they know what you have to offer them, not the other way around.
There’s plenty of ways to do this. From blogging and social media to emails, newsletters and even just picking up the phone. If you don’t have time, get a VA. If you can’t write, then hire a copywriter. There’s really no excuse.
To put it simply, if you’re not actively contacting your customers to tell them what you can do for them, then you are missing sales. And as I’m sure you know, as the business owner – It’s all your fault.
So, what are you waiting for? Pick up the phone or get out your laptop and start typing… It might be just what you need to push your business to the next level.